ETV Channel Rebrand

We were asked to help animate the new on-screen graphics for the Estonian National Television. The new graphics are based on the clock symbol found in the channel’s logo, which is now also showing the correct time in the corner of the screen. The result is much more varied and dynamic than the previous, grid-based and boxy solution. As the graphics have to remain fresh over a long period of time, different colour combinations for 4 seasons and main national holidays were built into it.

To match the animation with the new graphics and concept, a ticking clock movement was adapted to the design elements.

Role - Animation, Compositing
Studio - Tolm & AKU

This project won the Gold award for Animation in the ADC*E Estonian Design Awards 2017

Logo of the Estonian National Television ticking along to local time, which was previously difficult to achieve due to limitations of broadcast technology. 

Ten colors assigned to each season gives the branding package a lot of variation and ensures long usability. 

Typography plays a big role in the overall design due to it being the main information carrier. In order to not be weary on the viewers, the text animation had to be subtle, but still a little playful.

Thanks for watching and good night!